I am going to look at 15 adverts with the children, 5 girls, 5 boys and 5 for both. The adverts I have chosen under the girls category are:
- Jungle pets
- Polly Pocket pets
- Barbie fairy
- Password journal
- Fifi kettle cottage
The boys adverts i am going to look at with the children are:
- Euro 2008 sticker book
- Transformers
- Pokemon balls
- Racing car
- Pokemon screen game
The adverts that i am going to look at that appeal to both audiences are:
- Wii - Rayman Raving Rabbits
- 20 Questions ball
- Cosmic Catch ball
- Fisher Price camera
- Trampoline
When talking about the adverts with the children I am going to ask them two major questions, firstly whether thay think the advert is for boys, girls or both, and then why they think that. I am going to give them some examples of what i am looking for in their responses to help them start off with why they think the adverts are aimed at that specific audience.
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