reading from ABER site

http://www.aber.ac.uk/media/Students/lmg9307.html this is the link that i looked at

There are lots of theorists in this link. *Smith says that children get influenced about sex roles from their family, peers and the media, and also says that they learn the appropriate sex roles by observing the actions of others and being rewarded or punished for behaving in the correct, incorrect way. It has also been observed by *Bandura that children acquire the paterns of behaviour when there is an attractive model whose behaviour is rewarded. *Schneider shows a statistic that children between the age of 2 and 11 are exposed to approximately 150 to 200 hours of television advertising a year. He aslo says that boys reinforce one another through playing with action figures with the chance to be aggressive and win in competitive games, whilst girls have fun playing with dolls, with the opportunity to be loved and cuddled. *Macklin and Kolbe say that children are attracted to adverts with attractive models as they have a commanding, impressive influence over the environments. *Courtney and Whipple say that children are more likely to imitate behaviour by the same sex models, than opposite sex models. *Smith says that childrens advertisements basically show them how to behave, eventually accepting witout question the assumed images are 'real'. He also looked at children when they played with their toys in different groups. In all the same sex group the child, boy or girl, was seen to play with only the toys that are regarded as male or female. So males would play with male toys and vice versa. However in mixed sex groups, the boys only played with male toys whereas girls were not bothered what they played with. *O'Kelly viewed 7 hours of childrens television programmes and found that 67% had male characters. *Doolittle and Pepper watched a mornings worth of childrens adverts and found that 87% were shown with a male model, the adverts that were showing toys for girls only used female models. *Welch studied adverts and found that aggression was limited to the adverts aimed at boys. *Courtney and Whipple found that adverts aimed at women were shown in the home or in traditional stereotypical place, such as the kitchen.